SSM Tool Highlight: Later: and Why You Need Social Media Automation

Later UI/UX for Posting

Social media operates on 24 hours a day. It doesn't stop. If you're a one person show, that places you at a disadvantage. Trying to be the first person with the information your clients need can be a task more appropriate for Sisyphus than a business owner. Selectively Social Media is always going to be a proponent of automation in social media posting. There is plenty a business can plan ahead and prep for dissemination. Creating content, writing posts, and posting all of it across your business's socials is a job in and of itself. Having an automation app like Later is an absolute must for small business owners looking to take advantage of the free asset that is social media. Later has pricing to fit any business's budget, an easy to use user experience (UX) and user interface (UI), and plenty of analytics to help you better tailor your content to your audience. 

Whether you're new to your industry or a seasoned pro, there is a price point that fits your budget.  The starter package gives a single user the ability to automate up to 30 posts per month alongside three months of analytics for only $18 per month. Bump up to the "Growth" package and up to 3 users are able to manager 150 posts across with up to a year of analytical data relating to everything from post timing to audience demographics and more. Finally, Later's "Advanced" package provide business owners unlimited posts for up to six users. Looking to dip your toes into the social media automation pool? Later has a free account that gives user unto 10 posts a month across 6 social media platforms. 

Media Upload

No matter which package you choose, Later's UX makes getting started super simple! Just upload any media your business plans on using across your socials - you should have an array of media formats but, that's a topic for another post - choose the account you're planning content for, and drag and drop that content into the calendar. Type in the copy content of your post and schedule the date and time you want your post to drop. It really is that simple. If you notice a particular post performs well and you want to make it a recurring post you have the ability to do so. The possibilities are pretty much confined only by the user's imagination when it comes down to the how of automation. 

Data Analytics Tab

We aren't all going to become data analysts over night. Most of us won't necessarily understand every data point we have access to, and might need someone to help us when the information gets a little too dense. What Later has to offer in this realm is exactly what entrepreneurs and small business owners needs when it comes to audience data. Users with the Starter package or higher will gain access to a host of data points including audience, post performance, and hashtag analytics. These three alone can help users tailor their content and posting strategy so that they are optimized to their audience, thus making their content significantly captivating by making it resonant, timely, and strategic in its posting. 

Automation takes a little planning on the front end but is completely worth the effort when the workload becomes a little lighter. For Selectively Social Media, Later is the perfect mix of quality for the price point, ease of use and interface, and analytical data. It's a tool we use for our work and any work we do for our clients. Whether you're in the market for a content strategist or going it alone, the value of an app like Later can not be overstated. Selectively Social Media will be going deeper into social media automation in the future but when it come to how we accomplish it, Later is our tool of choice!